NEWS

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Another winter NAMM show has come and gone and here's a montage of the good times. Musical tones courtesy of our newest amp model - ATMA.



Bogner's newest amp - ATMA - is released for NAMM 2013. See and hear it in our booth 5856 Hall B.

Update: The Atma amp should be shipping in aprox 4-6 months. Street prices are $1599 for the head and $769 for the matching cabinet.

One's soulful essence meets at the nexus of past and future. Where old tradition morphs into new and iconic tools are re-envisioned for the modern hand. This is our newest creation - Atma.

The effortlessly smooth and rounded corners are perhaps the first detail noticed of Atma's unique hybrid aluminum and wood construction. Not only is it a beautiful artistic statement that's incredibly strong and durable but it also delivers detailed midrange and tonal clarity. Light weight, portable and evolved, the sophisticated Atma is equally comfortable on a greasy juke-joint stage or penthouse apartment over-looking the shimmering & pulsating lights of any metropolis. A thin aluminum outer-shell allows for considerably smaller sizes for traveling light while the timber speaker baffle board projects classic organic tones.

Within Atma you can feel the influence of Reinhold Bogner's grandfather, who owned an aluminum factory, as well as his respect for famed industrial designer Dieter Rams. This was the modernist era of air-stream travel-lodges, glass walled homes and experimental materials used on futuristic concepts. And once again, past design ideas and approaches are being challenged and pushed forward by Reinhold Bogner and Atma.


Atma includes:

- el84 power tubes for 18 watts

- ec81 rectifier tube

- aluminum head shell and speaker cabinet (baltic birch-ply baffle board)

- three channels: clean, crunch and lead channels. clean has a balanced tone control while crunch and lead channels share gain, treble, middle and bass eq controls. channels are accessed via the foot-switch or front panel three-way selector switch

- crunch channel has gain pot on back panel to control gain structure from crunch to lead gain levels

- three-way switch for 60's, 70's, 80's gain, voicing and compression. 80's mode is great for attaining hi-gain tube saturation at bedroom levels with inspiring feel and tone

- three way bright switch

- power attenuation from 18w, 5w or 1w

- effects loop with send and return jacks

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Here's our latest video starring the Mephisto which has just started to ship. The first dealers receiving amps are listed below. So what exactly does Mephisto mean? - it's an immortal entity possessing magical powers and abilities gained by manipulation of the forces of magic.

In Bogner's case it's a cool vintage styled 20 watt amp that features two parallel amps in one chassis - the iconic tweed 6v6 and British el84. You can switch between the amps or combine the two for a whole new range of tones. There's also a very musical and foot switchable power attenuator to lower the volume while still retaining a great lively tone.

For more amp details check out the Mephisto here.

The following dealers have had Mephisto's shipped to them with more to ship very soon!

Guitar Resurrection 

813 Morrow Street 

Austin TX 78757 

512 478-0095 

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Matt's Music Center

1597 Main Street

Weymouth, MA 02190

800 723-5892

This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Washington Music Center

11151 Veirs Mill Rd.

Wheaton, MD 20902

301 946-8808

This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Willie's American Guitars 

254 Cleveland Ave. So. 

St. Paul MN 55105 

651 699-1913 

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Be sure to follow Bogner Amplification on Twitter and Facebook to receive all updates immediately as they are posted. Help us spread the news to all your friends too so we can grow the Bogner family, right on!



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